Community Banking With
International Capabilities

 

When you think about the big, international financial hubs in the United States, you probably think New York. Maybe even Chicago or Los Angeles. Miami probably doesn’t even cross your mind. But guess again. “Miami is the lynchpin for Latin America in terms of financial services from the United States,” says Fred Reinhardt, Chairman and CEO of Brickell Bank in Miami.

“Our traditional markets are still strong, but we’re well aware other opportunities are out there. Our new branding puts us in place to take advantage of them, to grow and become a bigger part of the next-generation international community.”
– Fred Reinhardt, Chairman & CEO

“International financial services are the primary focus of our bank,” he continues. Those services include wealth management for Latin American and European clients, and assistance with residential mortgages for foreign nationals. “We have international clients looking for second homes in Miami, and those mortgages can be complex,” says Reinhardt. “Our experience in guiding them through that process and helping secure adequate funding is a major benefit to our clients.”

Brickell Bank recently underwent a rebranding to highlight its international capabilities, which also include international trade financing. “We work with import/export banks and credit agencies to help finance the trade of goods to and from Latin America,” says Reinhardt. “Also, in the next decade we anticipate a significant increase in trade to and from Asia. And we’re perfectly positioned to enter that market as well. Our traditional markets are still strong, but we’re well aware other opportunities are out there. Our new branding puts us in place to take advantage of them, to grow and become a bigger part of the next-generation international community.”

International Banking at the Community Level

Despite this extensive range of experience and services at the international level, Brickell Bank is, at heart, still a local, community bank, says Reinhardt. “We’re not a huge organization like so many international financial institutions. We don’t have layers upon layers of management and
red tape. We have a lean management structure. Even our highest-level employees are available to clients at any time. We’re big enough to get the job done, but not so big we lose sight of who our clients are and what they need.”

In addition, Reinhardt says community banks are the engines that drive the local economy. “It’s not the big guys who first start lending money after a recession. It’s us, the local banks that know our customers up close and personal. That kind of relationship is vital to jump-starting a
floundering economy, and that kind of relationship is what Brickell Bank is built on.”